Craig and Marc Kielburger

Questions

Kielburger brothers: frequently asked questions

What are Craig and Marc Kielburger doing now?
Today Craig and Marc Kielburger lead Legacy+, a philanthropic advisory and movement-building firm, and co-host the My Legacy Podcast with Martin Luther King III and Arndrea Waters King. In January 2025 they co-authored the book What Is My Legacy? with the King family. Marc focuses on longevity, wellbeing, and purpose; Craig on social entrepreneurship, connection, and family.
Who are the Kielburger brothers?
Craig and Marc Kielburger are Canadian social entrepreneurs, philanthropists, and New York Times bestselling authors from Thornhill, Ontario. In 1995, at the age of twelve, Craig co-founded the international youth-empowerment charity Free The Children (later WE Charity) with his brother Marc. It grew into a global movement that worked with more than a million people and launched the youth-volunteer event WE Day.
What did Craig and Marc Kielburger found?
Craig and Marc Kielburger co-founded Free The Children (later WE Charity) in 1995, the youth-empowerment event WE Day, and the independent social enterprise Me to We. Today they co-lead Legacy+, a philanthropic advisory and movement-building firm.
Is Craig Kielburger related to Marc Kielburger?
Yes. Craig and Marc Kielburger are brothers from Thornhill, Ontario. Marc, the elder of the two, co-founded the charity Free The Children along with his brother Craig, and the two have worked together for more than thirty years, from Free The Children to Me to We to Legacy+ and the My Legacy Podcast.
Who is Marc Kielburger's wife?
Marc Kielburger is married to Roxanne Joyal, a Rhodes Scholar and fellow Member of the Order of Canada. They have two daughters.
What books have the Kielburger brothers written?
Craig and Marc Kielburger are New York Times bestselling authors. Their books include the bestseller Me to We: Finding Meaning in a Material World, WEconomy (co-written with Holly Branson of the Virgin Group), The World Needs Your Kid, and most recently What Is My Legacy? (2025) with Martin Luther King III and Arndrea Waters King.
What is the My Legacy Podcast?
The My Legacy Podcast is a weekly show and nationally syndicated iHeartRadio program hosted by Martin Luther King III, Arndrea Waters King, and Marc and Craig Kielburger. Each episode features a well-known guest alongside a plus one, a loved one or trusted confidant who shaped their story. Guests have included John Legend, Brittney Griner, Natalie Portman, Bryan Stevenson, and Jay Shetty. It is available on Apple Podcasts, Spotify, iHeartRadio, Amazon Music, and YouTube.
What is Legacy+?
Legacy+ is a philanthropic advisory and movement-building firm founded by Craig and Marc Kielburger. It helps visionaries, families, and organizations build their own living legacy, specializing in bespoke initiatives, family engagement, and scalable social-change strategies that move beyond traditional end-of-life legacy concepts to active, everyday impact.
What honours have the Kielburger brothers received?
Both Craig and Marc Kielburger are Members of the Order of Canada and inductees of Canada's Walk of Fame. Their work has also been recognized with the Nelson Mandela Freedom Medal, the World Children's Prize, and honorary degrees for their contributions to social entrepreneurship and youth empowerment.
Where are the Kielburger brothers from?
Craig and Marc Kielburger are from Thornhill, Ontario, Canada. They founded Free The Children from the family home there in 1995, with early support from their parents, Theresa and Fred, both educators.
How many books have the Kielburger brothers written?
Between them, Craig and Marc Kielburger have written twelve books. The list includes Free the Children, the New York Times bestseller Me to We, The World Needs Your Kid, WEconomy, the youth action guides Take Action and Take More Action, and most recently What Is My Legacy? (2025).
What is Me to We?
Me to We is an innovative social enterprise co-founded by the Kielburger brothers that offers products and experiences designed to make an impact, empowering people to change the world through their everyday consumer choices. It shares its name with the brothers' bestselling book, Me to We.
What was We Day?
WE Day was an annual, stadium-sized youth empowerment event founded by Craig and Marc Kielburger. It celebrated young people who made a difference in their communities: students earned their ticket by volunteering for at least one local and one global cause. Events filled arenas across Canada, the United States, and the United Kingdom.
Do the Kielburger brothers still work together?
Yes. After more than thirty years, the partnership is still the constant. Craig and Marc Kielburger co-lead Legacy+, co-host the My Legacy Podcast with Martin Luther King III and Arndrea Waters King, and co-authored their most recent book, What Is My Legacy?, together.
Students collaborating around a table

Keep Exploring

Three decades of building movements

From Free The Children in 1995 to WE Day to Legacy+ today, Craig and Marc Kielburger have spent more than thirty years turning young people's energy into lasting change. Read their full story.